Monthly Amazon Prime membership is going up by nearly 20 percent per month. You’ll now pay $12.99 a month versus $10.99 a month, as first reported by Recode. That comes out to $156 a year.
Amazon started the monthly Prime membership rate less than two years ago. Annual prime memberships will remain at $99 per month. CNBC reports research firm GBH Insights estimates 88 million people subscribe to Amazon Prime and expects only a 2 percent churn from the price hike.
CNBC also reporting Morgan Stanley said in December that Amazon Prime growth was experiencing a slow down.